Zillow 3D+

Zillow 3D+ is an interactive home touring feature built as an improvement to the current Zillow 3D. Users would be able to add furniture/appliances to the home, change existing furniture/appliances in a furnished home, get help with logistics/setup, and have a more convenient mode of payment.

Buying/selling homes is a complicated and confusing process. Zillow currently provides many tools such as Zestimate, Zillow 3D Tours, and Zillow Offers, to make it easier, but there is more that can be done.

How might we create the next generation of real estate transaction tools for Millennial/Gen Z homeowners?

Seamless Introduction

While leveraging on the current navigation of the Zillow app, users are given a clear sense of direction and information on what this new feature is.

Add elements to a home

Users can add elements to a home and visualize how it would look before committing to a purchase.

Change elements within a home

Users can alter pre-existing elements within a furnished home.

Payments and Logistics made comfortable

Payment and logistics burden is reduced through partnerships with payment and logistics companies.

There are several steps involved in buying a house online.

Zillow's business model ties most to step 3.

Going back to the question. What next-generation real estate tool can we create for Millennial/Gen Z homeowners?

Let's take a look at some numbers

Because of time constraint, I decided to focus on finding a solution according to data provided by Zillow, which I visualized below.

From the research above

• Online shopping for homes is important for Gen Z and Millennial home shoppers.
• The proposed solution should also be mobile.

So which of these Zillow products ties most to shopping online and offers great opportunity for next generation improvement?

Of the three, Zillow 3D home ties most to shopping online, offers great opportunity for improvement, and can be integrated into other Zillow products.

There are a lot of problems with buying a home but I wanted to know:

What elongates decision making while viewing a house to buy? And what do users feel throughout the process?

I interviewed 4 millennials and 1 Gen Z who have bought or have tried buying a home.

Main takeaways from my interviews

• They had a hard time visualizing making the house their home.
• They were worried about cost and logistics of furniture/equipment when visualizing.

A typical user

• How might we improve the home touring experience for users to visualize their home in a listing?
• How might we help users reduce the financial burden and logistics stress of furniture/equipment?
• What if users could alter elements within the home to fit their taste before purchasing?
• What if users can pay for the costs of the furniture and appliance in installments?

Some of the sketches I made

3D design is not something I have seen anyone do, but when my user research pointed me in this direction, I had to go with it and ideate how I can execute it with Figma. It was a lot of work and iteration but I am happy I was able to pull it off.

• I am concerned about the feasibility of this idea from a technology standpoint. Talking with a developer would make me understand which features are difficult to execute and which would need amendment.
• If I had more time, I would interview a wider demographic. Not all homebuyers want a house for residential purpose, but everyone I interviewed wanted it for residential purpose.

Thank you.