Heart of the City
Type: iOS Mobile App
Duration: 12 HOURS
Team: 5 members made up of 4 business analyst and 1 product designer
Tools: Figma.
NBA/TMCF INNOVATE THE FUTURE PITCH COMPETITION
YOUR CHALLENGE:
What new, or changes to existing, experiences, products and/or content could the NBA launch that could increase interest with 18-30 year old African Americans while generating sustainable revenue for the league?
IDEATION CONCLUSION:
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Create an NBA-sponsored tournament in a black community, while inviting black vendors.
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The app is the only allowed streaming platform.
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Creation of merchandise representing registrants home town
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Highlight NBA's involvements in the community to show users how the NBA is involved in Social Justice
SOLUTION DESIGN
Screens
P.S.
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First screen is a screenshot of the NBA app homepage, that I made clickable.
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Second screen is a screenshot from the NBA app that I modified to include our feature.
PROTOTYPE
Go ahead, Interact with the prototype...
Expand for better experience
REFLECTIONS
This the best pitch competition I have ever participated in. Not only because my team won the first prize ($10,000 each). I also got to shake hands with the NBA deputy commissioner, explore the NBA headquarters, and hold the NBA trophy. It was my first time in New York so I didn't miss the chance to visit Time square, a place I have always wanted to go as a child. It felt like I was living a dream, and I was reminded once again that dreams do come true
Curtains...